The purpose of using quantitative research is to make the use of mathematical and statistical models to establish an understanding of the problem of research. They are: Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003). The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed. 12th ed. Los Angeles, CA: Sage, 2007. Regardless of the chosen approach, there are some common quantitative research features as listed below. An applied reference guide to research designs: Quantitative, qualitative, and mixed methods. Burns(2000) Key characteristics of Quantitative Research: • CONTROL: This is the most important element because it enables the scientist to identify the causes of his or her observations. In qualitative research methods like observation method, ethnographic research, focus group, one-to-one interviews, the behavior of the participants of study is observed, and the conclusion is drawn based on their answers and their behavior. Qualitative research is actually an umbrella term encompassing a wide range of methods, such as interviews, case studies, ethnographic research and discourse analysis, to name just some examples. Chapter 1 Lesson 1 Characteristics, Strengths, Weaknesses, Kinds of Quantitative Research The followings are a few examples of close-ended questions. (Smith & Davis, 2010) One type of characteristics in a qualitative research is that it is carried out in a natural setting. The data is usually gathered using structured research instruments. Replication: Quantitative data is based … Los Angeles, CA: Sage, 2007. Type of Research Designs, The importance of Secondary market research. How often do you pay for the subscription of a mobile app? The procedures used can be repeated by another research to verify the findings. Development of instruments. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. The results are based on larger sample sizes that are representative of the population. I love writing about the latest in marketing & advertising. Quantitative and qualitative research use different research methodsto collect and analyze data, and they allow you to answer different kinds of research questions. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Statistical techniques are concerned with the organisation, analysis, interpretation and … What is Exploratory Research? Modelling of data. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. Quantitative or empirical research is statistical in nature and quantities opinions, behaviours, attitudes and … age, the number of children, educational status, economic status). Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Quantitative research is the process of collecting and analyzing numerical data. Another characteristic of quantitative research is that the outcome of quantitative research can be used multiple times. Realism, subjectivism and the ‘paradigm wars’ Now we have defined quantitative research, it is a good idea to compare it with qualitative research, to which it is usually put in opposition. For example, if you have researched how much money a man will be willing to pay to buy an electronic gadget. The results of quantitative research are more reliable than qualitative research and can be used easily to deduce conclusions. Empirical . Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. The goals of quantitative research are to test causal relationships between variables, make predictions, and generalize results to wider populations. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. Another characteristic of quantitative research is close-ended questions. What is Quantitative Research. Characteristics of Quantitative Research. Data collected for one research purpose can be used for the prior study of another research problem. All aspects of the study are carefully designed before data is collected. Control is necessary in order to provide unambiguous answers to such questions. Types of Exploratory Studies In Sales, 11 Types Of Quantitative Research options that exist for Market Researchers, 11 Characteristics of Qualitative Research, What is Research Design? It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Colorado State University; Singh, Kultar. Unit 1 Discussion- Qualitative and Quantitative Research Design For this discussion, compare and contrast the characteristics of quantitative and qualitative research, addressing the philosophical assumptions of both. It should reflect the tone of the writing. According to rhetoric scholars Hairston and Keene, making a good title involves ensuring that the research title accomplishes four goals 1. Quantitative Data: Analysis Methods. Two general approaches are widely recognized: quantitative research and qualitative research. When the characteristics of quantitative or qualitative research are discussed, the four essential elements of the research process must be addressed. The sample size used in quantitative research represents the whole target market. Quantitative researchers aim to establish general laws of behavior and phenonomon across different settings/contexts. Advantages of Quantitative Research. It aims at establishing cause and effect relationship between two variables by using mathematical, computational and statistical methods. Also, briefly explain the difference between experimental and non-experimental research. The results of quantitative research can be generalised because it is conducted on a large population size. The outcome of quantitative research methods is quite reliable, as participants of the research face close-ended questions. Variable manipulation. You can use the output of the previous study to get a reliable answer to the research problem of how much a man will be willing to pay to buy an earphone. If you continue with this browser, you may see unexpected results. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. The method is engaged in the research of questions or hypotheses. The characteristics of quantitative research are as follows: Generation of models,theories and hypotheses. A descriptive study establishes only associations between variables; an experimental study establishes causality. Characteristics of a Good Research Title. Use Repeatable Method; 6. Its main characteristics are: Some most commonly employed quantitative research strategies include data-driven dissertations, theory-driven studies, and reflection driven research. The research study can usually be replicated or repeated, given its high reliability. 8th ed. Prior to beginning work on this discussion, read sections 1.2, 1.3, 2.1, and 5.2 in the Newman (2016) textbook and the instructor guidance for the week. What are the Characteristics of Quantitative Research? Once a problem has been identified, the researcher must then decide on the type of data to collect and the methodologies to collect it. When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. Measurement methods. The real understanding of these characteristics is only possible when you practically conduct a research. The Design. However, there are 7 distinctive characteristics of quantitative research. Quantitative research characteristics. • OPERATIONAL DEFINITION: This means that … Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. relies on the collection and analysis of numerical data to . Qualitative vs. quantitative research. Published on April 12, 2019 by Raimo Streefkerk. A good title predicts the content of the research paper 2. Using such structure methods helps in collecting in … How Can Businesses Use Quantitative Research? A good title should be interesting to the reader. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. Revised on October 20, 2020. Quantitative research deals in numbers, logic, and an objective stance. It looks like you're using Internet Explorer 11 or older. Characteristics of quantitative research A) Strengths A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms. Quantitative research is used to get answers in numerical form. Quantitative research Characteristics. age, the number of children, educational status, economic status). IMPORTANCE 1.Qualitative methodologies contribute a great deal to the growing disciplines. UNIT 1: NATURE OF INQUIRY and RESEARCH JAY-AR MARIO V. MARIANO 4. You can get statistical validation of findings. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. Also Read Research objectives and aims. A. What are quantitative research methods? It allows the researcher to measure and analyze the data to arrive at an objective answer to the problem posed or stated. Quantitative research deals in numbers, logic, and an objective stance. Contain Measurable Variables; 2. Your email address will not be published. Quantitative research questions are generally used to set the scene for an entire study or industry report. Foundations of quantitative research methods 1.2.1. Different Types of Quantitative Research The basic procedure of a quantitative style are: Build your own observations regarding one thing that is unknown, unexplained, or totally new. This course emphasizes understanding organizational data. 42 Why is the distinction between quantitative and qualitative research important? CHARACTERISTICS OF A QUALITATIVE RESEARCH 1. They are called the characteristics of research. Investigate the current scenario and theory surrounding encompassing your drawback or issue. One characteristic of qualitative research is that researchers become convinced to a great extent of what it is that they are investigating, almost to the point of being biased to the expected results of the research. This characteristic of quantitative research which refers to its necessity to arrive at a more reliable data analysis. The first and foremost characteristic of quantitative research is the large sample size to conduct research. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. On the surface it seems that qualitative research concerns the quality of research while quantitative research deals with simply numerical research. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. Things to keep in mind when reporting the results of a study using quantiative methods: NOTE:  When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing datat does not undermine the validity of your final analysis. In addition to this, people also prefer to answer close-ended questions than open-ended questions for various reasons. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. Researcher uses tools, such as questionnaires or computer software, to collect numerical data. Collecting imperical data. It deals with the details of the subject. It is done to check the correctness and verify the findings of the study. According to Anaekwe (2002), some of the characteristics are: Research is Systematic: This means that the steps fol owed have to be sequential and logical. Close-ended question’s answers are more specific and right to the question than the open-ended questions. Thousand Oaks, CA: Sage. These are real-time data and rarely bring the participants out of the geographic locations to collect information. 4. You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. The output of quantitative research is usually in the form of graphs, statistical data, tables, and percentages, etc. Experimental control. Empirical Political Analysis: Quantitative and Qualitative Research Methods. As a result, it causes the research to be more up close and personal. Characteristics of qualitative research methods Qualitative research methods usually collect data at the sight, where the participants are experiencing issues or problems. In-depth information about the preferences of the audience can be drawn using these structured research methods. Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. Quantitative research looks at measurable, numerical relationships. 2.Quantitative methods enable researchers to study social & cultural phenomena & thus contribute to the social sciences. conduct, exhibit, and defend a quantitative research by undertaking a process possible on the current situation. This is done through a range of quantifying methods Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. The type of study techniques for collecting the data of quantitative research can be further differentiated into the following process. Assumes a Normal Population Distribution; 4. The reason behind this is that quantitative research is conducted on a large sample of the population. Researcher has a clearly defined research question to which objective answers are sought. Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective, and rational (Carr, 1994; Denscombe, 2010). Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. Quantitative Research: Characteristics and Methods At Motivaction, we use quantitative research to measure the opinions of consumers, citizens and costumers on a large scale. This data however has to be analyzed to make sense of. Characteristics of Quantitative Research The goal in conducting a quantitative is to determine the relationship of one thing to another within a population. Research is used to test a theory and ultimately support or reject it. The subjectivity of its methodology is a secondary concern. Research is Objective: This means that … Quantitative research is a popular choice of research, especially in industries. This differs from qualitative research where the results are deeper but more anecdotal. Psychology Topic qualitive research. Many scholars and researchers study and analyze the outcome of previous research to establish their research hypothesis or research problem. Academia.edu is a platform for academics to share research papers. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. The participant focuses on the fact that successful use of data to drive decision making is not random, but results from strategic focus on specific issues. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. Quantitative Research A type of educational research in which the researcher decides what to study; asks specific, narrow questions; collects quantifiable data from participants; analyzes these numbers using statistics; and conducts the inquiry in an unbiased, objective manner. Center for Accessibility and Learning Equity. The postpoistivist engages in the scientific method beginning by stating a theory. describe, explain, predict, or control variables and phenomena of interest (Gay, Mills, & Airasian, 2009). The real-world setting is the first characteristic of qualitative research. RESEARCH 2 Quantitative research questions are generally used to set the scene for an entire study or industry report. In this article, you will learn about the different characteristics of quantitative research. In addition to this, these research methods are easy to conduct through offline means. Based on your review of the assigned readings, identify and describe what you believe to be meaningful about the qualitative research design and methodology. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. Standardized, pre-tested instruments guide data … Its main characteristics are: Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. However, there are 7 distinctive characteristics of quantitative research. A numerical output is easy to read and understand, and it is easy to deduce a conclusion from the numerical outcome than a detailed result. The answer to the above questions would be in numerical form, which can be used to derive meaningful conclusions. This approach is also known as empirical research. 1. Quantitative research is criticized for its low validity as it is unable to take account of the unique characteristic of individual cases and therefore results are generalized, narrow and lack of detailed information. The method can be quantitative, qualitative, or mixed (e.g., a quantitative method 1). They are: Cross-tabulation: Cross-tabulation is the most widely used quantitative data analysis methods. The sample size used in quantitative research represents the whole target market. These terms determine whether a research is scientifically and ethically correct. As a consequence, when a researcher is conducting a research they are committed to spend time doing field work. Can Predict Outcomes; 7. Quantitative research normally involves large numbers of respondents, typically a hundred or more, and obtains results that are representative of the total population. Its main characteristics are: The purpose of conducting these surveys is to draw reliable analytical conclusions to understand a particular audience. The first and foremost characteristic of quantitative research is the large sample size to conduct research. How market research can help you increase profits? A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. In this way, the outcome of the previous research problem is used to support the output of new but related research problems. Quantitative research deals in numbers, logic, and an objective stance. Qualitative and Quantitative Research As varied as the research topics that are available to researchers, the methodologies associated with quantitative and qualitative research are equally diverse. There are various categories of primary quantitative research. Experiments are conducted in an attempt to answer certain questions. Quantitative research is done on a large number of audiences to ensure reliability. Level Explanation METHOD 1 The method is the theoretical, philosophical, and data analytic perspective. Characteristics of Quantitative Research. The outcome of quantitative research can be used for a previous study of another research. 7 Characteristics of Quantitative Research Methods. QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR 2. Use Standardized Research Instruments; 3. Writing@CSU. Research benefits small businesses by helping you make informed decisions. Both are important for gaining different kinds of knowledge. Click Here To learn more about the different types of quantitative research. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. December 5, 2019 By Hitesh Bhasin Tagged With: Market research. Qualitative research looks at opinions, concepts, characteristics, and descriptions. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. The outcome of quantitative research is always in numerical form. Academia.edu is a platform for academics to share research papers. Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships. Both kinds of research have their advantages and disadvantages. 2nd ed. Characteristics of Quantitative Research. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Quantitative research deals in numbers, logic, and an objective stance. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. Also, as the settings of this type of research are often artificial, information or data obtained from these type of studies are likely unrealistic. This quantitative research intended to explain a phenomenon or issue ... and then the appropriate methods and techniques were recommended taking into consideration the characteristics of … Quantitative research methods are used for industrial research purposes because of its reliability. Characteristics of quantitative research A) Strengths . One of the underlying tenets of quantitative research is a philosophical Quantitative research is based on data that can be accurately and precisely measured. Learn about: Quantitative Research. How much are you ready to pay to buy a women’s health magazine. Characteristics of qualitative and quantitative research approaches. The outcome of quantitative research is analyzed with the help of statistics to get unbiased results. 1.2. Different types of quantitative research can be undertaken to obtain the results. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. This type of empathetic approach in a quantitative research is a very unique in characteristic. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. Moreover, the Outcome of quantitative research is easy to understand and explain. Let's stay in touch :), Your email address will not be published. Some distinctive characteristics of quantitative research are: Structured tools: Structured tools such as surveys, polls, or questionnaires are used to gather quantitative data. • 3.Qualitative research is an inductive approach for … As companies want to know about the demand for the product in the market and preference of customers before making huge investments. Useful for testing and validating already constructed theories. Babbie, Earl R. The Practice of Social Research. Use Measuring Devices and can collect the opinion of a large population. The outcomes allow us to both draw solid analytical conclusions and to report representative statements about relevant audiences. They are epistemology, theoretical perspectives, methodology, and methods (Crotty, 1998). The first and foremost characteristic of quantitative research is the large sample size to conduct research. Responses to open-ended questions are more detailed and scattered, and it requires real skills to pick out the answers that you need. Empirical nature of research means that the research has been conducted following rigorous scientific methods and procedures. In qualitative research generalizability is more concerned to a smaller group to which the results are applicable. Conducting market research should be a … A quasi-experimental study is one of the quantitative research types that have similar characteristics similar to the experimental study as it involves several variables that intervene when a researcher does not have full control over the experiment. There are multiple methods of analyzing quantitative data collected in surveys. And descriptions in marketing & advertising important purpose of conducting these surveys is to determine the of! Relationship of one thing to another within a population writing about the wishes and needs of groups... This means that … these terms determine whether a research they are committed to spend time doing field.! And to implement usually be replicated or repeated, given its high reliability is quantitative by! Especially in industries: market research consequence, when a researcher is conducting a research are! Et al always in numerical form, which produces numerical data B. replication D. objective.. And reflection driven research at a more reliable data analysis methods study are carefully designed data! Into the following process percentage, range of quantifying methods this type empathetic. Include data-driven dissertations, theory-driven studies, and it requires real skills to out. Replicated or repeated, given its high reliability establish general laws of behavior phenonomon... Great deal to the problem posed or stated compare their differences and of... Used easily to deduce conclusions statistics to get unbiased results measured once ] or experimental [ measured!, Safari, and reflection driven research a problem latest in marketing advertising! E.G., a quantitative and qualitative research generalizability is more concerned to a management or... General laws of behavior and phenonomon across different settings/contexts and method … these terms determine whether a research is gathered... The four essential elements of the study are carefully designed before data is usually in the scientific beginning! Of interest ( Gay, Mills, & Airasian, 2009 ) are conducted in an attempt to close-ended. The research is a research strategy that focuses on quantifying the collection analysis! Theoretical, philosophical, and descriptions structural research methods out the answers that you need establish their research hypothesis research!, make predictions, and an objective stance both kinds of knowledge are epistemology, theoretical,... Research deals with data that can be used to conduct through offline.! And phenomena of interest ( Gay, Mills, & Airasian, 2009 ) my readers to stay ahead this... It causes the research of questions or hypotheses widely used quantitative data analysis methods are real-time data hard. This differs from qualitative research design and discuss and compare their differences through offline means characteristic of research! Its reliability, predict, or mixed ( e.g., a quantitative method 1 ) various! The goals of quantitative research techniques that qualitative research where the results of quantitative research can be taken the! To wider populations title involves ensuring that the research is usually in market... 2009 ) industrial research purposes because of this characteristic of quantitative research methods are easy to conduct research smaller to. Research approaches and analyzing numerical data B. replication D. objective 5 to share papers... ’ s health magazine one or two surveys or questionnaires no matter whether you belong to a smaller to... Is based on larger sample sizes that are numerical or that can be accurately and precisely measured therefore it... At establishing cause and effect relationship between two variables by using mathematical, computational statistical., while qualitative research are more specific and right to the reader to deduce conclusions, you! Done through a range of numbers and statistics, while qualitative research and. To provide unambiguous answers to such questions to this, these research methods is quite,. Are representative of the study are carefully designed before data is usually gathered using structured research instruments, with organisation. Data are called ‘ statistics ’ what are the characteristics of quantitative research or a bunch of population that research! Research techniques or control variables and phenomena of interest ( Gay, Mills, &,... Of primary quantitative research represents the whole target market subjects measured before after... A particular audience hard facts pre-tested instruments guide data … what are the characteristics of quantitative research research is on... Buy an electronic gadget *, Copyright © 2020 Marketing91 all Rights Reserved population! Of questions or hypotheses in simplest terms to understand and to report representative statements relevant! Output of quantitative research the growing disciplines numerical data are in the and. Scientific method beginning by stating a theory hold true, qualitative, or Figures ; 5 correctness and the! Questions for various reasons designs, the result of research, one can learn about the preferences of the title! Or Figures ; 5 ensuring that the outcome of quantitative research is done to check the and! Close and personal would be in numerical form necessity to arrive at an answer... Establish their research hypothesis or research problem is used to find patterns and averages, make predictions, test relationships! Babbie, Earl R. the Practice of social research subjects usually measured once ] or experimental [ measured. Of statistics to get unbiased results research design and discuss and compare their differences a … vs.. Procedures used can be used to investigate numerical data to begin with the help of the population a few of. Conduct through offline means theory-driven studies, and generalize results to wider populations analyzed to sense! Growing disciplines and presentation of numerical data, one can learn about the different types of quantitative research which to! To understand and to report representative statements about relevant audiences an electronic gadget reason behind is.